National Sales Leader – GT
2025-12-03T09:49:56+00:00
Career Directions Limited (CDL)
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_8906/logo/cdl.jpg
https://cdl.africa/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Human Services
Sales & Retail, Management
2025-12-17T17:00:00+00:00
Kenya
8
Job Description
Position: National Sales Leader – GT
Reports to: CEO/ Commercial Manager
Role Purpose
To lead, drive, and grow national General Trade operations for a fast-moving consumer brand in the sanitary pads category. The role requires a battle-tested sales leader with hands-on experience in a highly competitive market, capable of building strong distribution networks, supervising field teams, and driving last-mile product availability.
Key Responsibilities
1. Route-to-Market (RTM) & Distribution Development
- Recruit, onboard, and grow distributors and wholesalers nationwide.
- Ensure proper territory mapping, route planning, and network coverage.
- Drive last-mile distribution execution from wholesale to dukas, kiosks, resellers, and small supermarkets.
- Ensure consistent product presence in every GT channel.
2. Sales Growth & Target Achievement
- Deliver monthly, quarterly, and annual volume and revenue targets.
- Push daily orders through wholesalers to retailers.
- Ensure aggressive product uplifts and market penetration.
- Monitor competitor activities and close execution gaps quickly.
3. Team Leadership & Performance Management
- Build, train, motivate, and enforce discipline among field sales teams.
- Conduct regular market visits, coaching, and performance reviews.
- Drive a culture of excellence, accountability, and speed.
4. Market Execution Excellence
- Ensure visibility, availability, pricing compliance, and perfect shelf execution.
- Activate trade promotions and GT demand-generation initiatives.
5. Reporting & Insights
- Provide real-time market intelligence, volumes, strike rates, and competitor movements.
- Track daily sales activities and ensure structured reporting.
Requirements
Qualifications & Experience
- 7+ years in FMCG General Trade sales leadership is a MUST
- Proven track record in selling and scaling tough products in a competitive market—preferably sanitary pads or similar categories.
- Strong distributor management, wholesaler recruitment, and territory execution experience.
- Excellent team leadership and ability to get results through people.
- Strong negotiation, communication, and analytical skills.
- Ability to travel extensively nationwide.
- Bachelor’s degree in Business ,Marketing, Sales, or a related field.
Benefits
Company Vehicle, Inpatient Medical Cover, Airtime & Data Allowance
Key Responsibilities 1. Route-to-Market (RTM) & Distribution Development Recruit, onboard, and grow distributors and wholesalers nationwide. Ensure proper territory mapping, route planning, and network coverage. Drive last-mile distribution execution from wholesale to dukas, kiosks, resellers, and small supermarkets. Ensure consistent product presence in every GT channel. 2. Sales Growth & Target Achievement Deliver monthly, quarterly, and annual volume and revenue targets. Push daily orders through wholesalers to retailers. Ensure aggressive product uplifts and market penetration. Monitor competitor activities and close execution gaps quickly. 3. Team Leadership & Performance Management Build, train, motivate, and enforce discipline among field sales teams. Conduct regular market visits, coaching, and performance reviews. Drive a culture of excellence, accountability, and speed. 4. Market Execution Excellence Ensure visibility, availability, pricing compliance, and perfect shelf execution. Activate trade promotions and GT demand-generation initiatives. 5. Reporting & Insights Provide real-time market intelligence, volumes, strike rates, and competitor movements. Track daily sales activities and ensure structured reporting.
7+ years in FMCG General Trade sales leadership is a MUST Proven track record in selling and scaling tough products in a competitive market—preferably sanitary pads or similar categories. Strong distributor management, wholesaler recruitment, and territory execution experience. Excellent team leadership and ability to get results through people. Strong negotiation, communication, and analytical skills. Ability to travel extensively nationwide. Bachelor’s degree in Business ,Marketing, Sales, or a related field.
JOB-693007c4eaf94
Vacancy title:
National Sales Leader – GT
[Type: FULL_TIME, Industry: Human Services, Category: Sales & Retail, Management]
Jobs at:
Career Directions Limited (CDL)
Deadline of this Job:
Wednesday, December 17 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Wednesday, December 3 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Job Description
Position: National Sales Leader – GT
Reports to: CEO/ Commercial Manager
Role Purpose
To lead, drive, and grow national General Trade operations for a fast-moving consumer brand in the sanitary pads category. The role requires a battle-tested sales leader with hands-on experience in a highly competitive market, capable of building strong distribution networks, supervising field teams, and driving last-mile product availability.
Key Responsibilities
1. Route-to-Market (RTM) & Distribution Development
- Recruit, onboard, and grow distributors and wholesalers nationwide.
- Ensure proper territory mapping, route planning, and network coverage.
- Drive last-mile distribution execution from wholesale to dukas, kiosks, resellers, and small supermarkets.
- Ensure consistent product presence in every GT channel.
2. Sales Growth & Target Achievement
- Deliver monthly, quarterly, and annual volume and revenue targets.
- Push daily orders through wholesalers to retailers.
- Ensure aggressive product uplifts and market penetration.
- Monitor competitor activities and close execution gaps quickly.
3. Team Leadership & Performance Management
- Build, train, motivate, and enforce discipline among field sales teams.
- Conduct regular market visits, coaching, and performance reviews.
- Drive a culture of excellence, accountability, and speed.
4. Market Execution Excellence
- Ensure visibility, availability, pricing compliance, and perfect shelf execution.
- Activate trade promotions and GT demand-generation initiatives.
5. Reporting & Insights
- Provide real-time market intelligence, volumes, strike rates, and competitor movements.
- Track daily sales activities and ensure structured reporting.
Requirements
Qualifications & Experience
- 7+ years in FMCG General Trade sales leadership is a MUST
- Proven track record in selling and scaling tough products in a competitive market—preferably sanitary pads or similar categories.
- Strong distributor management, wholesaler recruitment, and territory execution experience.
- Excellent team leadership and ability to get results through people.
- Strong negotiation, communication, and analytical skills.
- Ability to travel extensively nationwide.
- Bachelor’s degree in Business ,Marketing, Sales, or a related field.
Benefits
Company Vehicle, Inpatient Medical Cover, Airtime & Data Allowance
Work Hours: 8
Experience in Months: 84
Level of Education: bachelor degree
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